Our values are built and derived from three elements - Sartorial Aesthetic, Technology and Sustainability. We believe this creates an indisputable perspective towards menswear. Our design integrates sports elements and heritage fashion from sustainable sources – providing every customer comfort and the ability to adapt to different environments. We see the emerging market of menswear and apply functional yet sustainable textiles to ready-to-wear items, breaking the impression of formal menswear, allowing style and function to co-exist. We aim to create a paradigm shift, a new era and perception, mirroring our slogan - stand as a legend, move like a beast.